This is "multi level marketing". The average MLM person makes less then $200/year!!! Where they make their money is through "internal consumption". They hire you and get you to commit to buying products, this helps them with sales volume, thus cashflow. 80% of the money made is selling to the rep, who end up stockpiling the products in their basement! Your family friends may buy once, to be nice, but over time they will avoid you like the plaque! Its like you asking your coworkers to buy chocolate for your child's fundraising event... they will once, but if you ask them every week, they will tell you to get lost!
Similar companies like this are: Quixtar/Amway, ACN, Malaluca, Herbalife, Noni juice etc etc etc
Its all potions, lotions, hope & soap!