LOL. It's some dumb thing on babycenter. All the other EPers (or breastfeeding moms) have one. My ticker thing disappeared, and I wanted something to put there - and gosh darn it, I earned that stupid thing, might as well flaunt it!!
It just looked all fancy and official.
You get bronze for 3 months, silver for 6, silver with golden nips for 9, gold for 12, and platinum for 18+ months.